Ad pipeline: skills
25 skills · built 2026-10-06 17:32 from the live skill files · every model is a ROLE resolved in the registry · edits are code (Remotion/ffmpeg), never CapCut
Engines
the production pipelines every format runs on (each skill below hands production to one of these)
ugc-omni
THE photoreal people engine (Kristian Jennings method): real creator frame -> one-shot avatar (GPT Image 2, Nano Banana Pro split arm) -> locked Gemini Omni prompt -> A-roll per line chained on exact first/last frames (Omni 1.1 Fl
cartoon-h3
VO-first, batched multi-shot cartoon ad lane on MiniMax H3 — one full ElevenLabs VO sets the clock, a table storyboard from word timings, ≤15 s batches, one contact-sheet canvas per batch, the VO slice fed INTO the generation. Use
vo-broll
Create, review, and produce Facebook/Instagram video ads using the EVOLVE Final Edition workflow: feedback and document analysis, three hook/bridge pairs, one shared hold and CTA, B-roll plus AI voiceover. Also use for sourcing or
dawn-statics
Non-native STATIC image ads for DawnBands (and the template for other brands): brand-locked, card-locked, registry-sourced layouts, gated before any render.
Animated formats
cartoon pipeline (H3), ready to run
format-song
Long-form sung cartoon story ad (3-5.5 min), the "accused mom, vindicated" story (Dawn recipe A) sung in the first person by a mom's voice on Suno, animated on cartoon-h3 with the song as the clock. Dawn's best video format.
format-spoken-drama
Animated spoken drama ad, the "accused mom, vindicated" story (Dawn recipe A) told with voiced characters and a mom narrator instead of a song, 2-4 min.
format-courtroom
Animated "character argument" ad staged as a hearing (family court, custody mediation or a school attendance hearing). Mom is accused by someone close to her, the tardies are the exhibit, an explainer testifies, and the band is th
format-mini-movie
Long-form animated mini-movie ad, 5-12 min in CHAPTERS: the extended Dawn recipe A (accused mom, vindicated) with escalating chapters, one subplot, a mid-point false solution, the explainer, the reveal, a long payoff and the offer
format-skit
Short absurdist animated skit ad for Dawn (12-30 s) built on one escalating, sound-off-readable morning-failure gag (the kid sleeps through the smoke alarm, the tuba, mom's fifth knock) whose punchline is the band's silent buzz, o
format-whistleblower
Insider confession ad, 60-180 s. A school-side insider (attendance clerk, school nurse, bus driver, truancy officer, pediatric sleep nurse) with her face hidden confesses what she sees every school morning and which parents get wr
format-mascot-explainer
Animated mascot-explainer ad for DawnBands — a cute anthropomorphic Dawn Band (the SOLUTION personified) explains to a problem-aware mom why her kid sleeps through alarms and how touch gets through, then shows the before/after mor
format-timeline
The "if he wore this for a month, here's what happened" timeline ad for DawnBands, in two executions - (a) an animated mom-narrated video that follows ONE family from the night before through night one, the first mornings, week tw
format-rated-solutions
The "rate everything I tried" ad. A presenter scores each failed wake-up method out of ten with an honest credit and a one-line, mechanism-linked reason it fails, climbing to the band at ten out of ten. Video is an animated mom at
format-asmr
Short ASMR / satisfying-sound contrast ad for Dawn (10-30 s): a deafening alarm cacophony (phone alarms, a bell clock, a smoke alarm, mom's knock) that wakes the whole house except one sleeping teen, then dead quiet and ONE soft b
format-reaction-duet
Reaction / duet split-screen ad, 20-60 s. Top half = a source panel (a real mom's public forum post rendered verbatim on a quote card (no source line, Fish 10-03), or our own clearly-original explainer card, or real footage we hol
Photoreal formats
engine: ugc-omni (Gemini Omni, gates G0-G4); reopened 10-06
format-podcast
Two-mom podcast-clip ad, 25-60 s. One mom tells her blamed-for-the-mornings story at the mic, the other reacts and asks, and the band lands as the answer in a product-gated cutaway.
format-street-interview
Photoreal vox-pop / street interview ad, 30-60 s. An off-camera interviewer asks moms one question ("Who gets your kid out of bed on school mornings?"), 6-8 different moms each answer in ONE 4-8 s take with real VOC lines, and the
format-ai-actor-demo
Short (15-35 s) TikTok-Shop-style product demo ad: an AI actor says a callout to camera, names the problem in one line, the band is demoed (ugc-omni product gate, real footage as fallback), then the result and a guarantee CTA. Rec
format-motion-transfer
Motion transfer / actor swap: take only the MOTION of a source clip (choreography, camera move, comedic timing) and re-perform it with OUR cast, OUR set and OUR audio, either as a trend-gag hook spliced onto a paying Dawn body or
Statics
image ads (engine: dawn-statics)
Process
how we research, clone, style and automate
format-ad-clone
Process skill, not a single format. Take any reference ad (one of our own winners, a non-competitor scaling ad, an organic viral video, or a lane-leader competitor's ad), dissect it with scripts/ad_dissector.py, decide what surviv
workflow-copy-research
Research-to-script workflow for Dawn VIDEO formats (song, spoken drama, podcast, courtroom, whistleblower, street interview, timeline, rated solutions, mascot explainer, skit): an on-demand VOC pull mid-brief into two grep-verifie
workflow-animation-styles
Choose, lock and run ONE animation style for any Dawn cartoon format (claymation, paper/cut-paper, disney3d, pixar, skeleton, bluey 2D, bergamot, plus the Zach-D continuous-camera grammar): style anchor from a proven ad, character
workflow-ugc-automation
Claude-orchestrated batch pipeline for DawnBands AI UGC/video ads: product URL -> brand-dna.json (scripts/brand_dna.py), reference ad -> per-second dissect -> <=15 s scene prompts, one base -> N variants swapping ONE variable (hoo
workflow-combo-loop
The standing creative feedback loop for every pipeline (format-* skills, cartoon-h3, ugc-omni, vo-broll, dawn-statics, Dawn natives): PLAN the next concepts as combos from what is winning (stakes x emotion x payoff x root cause x
Foundations
Format core (doctrine, limits, gates, launch)
~/.openclaw/workspace/knowledge/ad-formats/_FORMAT-CORE.md
Model registry (roles → models)
~/.openclaw/workspace/knowledge/ad-formats/_MODEL-REGISTRY.md
Format skill template
~/.openclaw/workspace/knowledge/ad-formats/_FORMAT-SKILL-TEMPLATE.md
Workflow skill template
~/.openclaw/workspace/knowledge/ad-formats/_WORKFLOW-SKILL-TEMPLATE.md
Product reference set (real band frames)
~/.openclaw/workspace/knowledge/brands/dawnbands/product-refs/README.md
davidaistar teardown report
~/research/davidaistar/REPORT.md
Open rulings
Decisions and code changes waiting on Fish
Combo map
What's winning by stake/emotion/payoff/mechanism/angle, per brand, from the last refresh