Template for a format-* skill (copy, fill every section; delete nothing)

Directory: ~/.openclaw/workspace/skills/format-<name>/ → symlink into ~/.openclaw/workspace/.claude/skills/.

format-<name>/
├── SKILL.md                 # ≤250 lines, the 13 sections below
├── references/
│   ├── beat-sheet.md        # the skeleton with timing %, per-beat job, line rules, one STRUCTURE example (illustrative, never shipping copy)
│   └── sources.md           # davidaistar/Foreplay refs: what the reference ad does beat by beat (paraphrased), what we keep, what we change
├── evals/evals.json         # 4-6 cases: prompt → must/must-not checks
└── memory/learnings.jsonl   # seeded with the receipts the skill was built from; append after every run

SKILL.md frontmatter

---
name: format-<name>
description: "<what the ad is, in one sentence>. Use when <trigger phrases Fish would say>. Lane: <cartoon-h3 narrator|dialogue|song / ugc-omni / statics>. Inherits knowledge/ad-formats/_FORMAT-CORE.md."  # quoted: an unquoted ": " breaks YAML
---

SKILL.md sections (in this order, markdown ## headings like the other workspace skills)

1. Read first — _FORMAT-CORE.md, the format's references, and which brand files.
2. When to use / when not — Dawn fit, evidence status (proven / signal / untested), what data says.
3. The format — what the viewer sees and hears, length range, aspect, style options, 1-2 reference ads.
4. Why it sells — the persuasion mechanism; how it maps to recipe A or B; awareness level.
5. Beat sheet — table: beat | % of runtime | job | required elements | line rules. Point to references/beat-sheet.md.
6. Pack spec — front matter values specific to this format; cast; envs; speakers/voices; the intent grammar for ## Scene visual intents. - First bullet: Step 0 — combo plan (core §0): plan.py --format <this skill> → paste the combo block (all combo_* keys incl. combo_ad_prefix) → tags.py check PASS.
7. Visual grammar — shot types per beat, framing, product appearance rules, lane-limit workarounds (no lip-sync, wrist rule), style choices.
8. Audio — VO/voices/song, pace targets, gaps, music/SFX, end card.
9. Production — exact command sequence, which stages are free vs paid, cost estimate per finished ad, time.
10. Gates & QA checklist — checkboxes, format-specific on top of core §4.
11. Variants & test plan — the one variable per ad set, hook variants, what to read and when.
12. Failure modes — known ways this format breaks + the fix.
13. Sources — files this skill was built from.