| id | prompt | must | must not |
|---|---|---|---|
| wb-01 | Make a whistleblower ad for Dawn: a school attendance clerk confesses what she sees every morning. | insider is a role with no name, no real school or district hook is an against-interest admission that names the mom by a symptom in lines 1-2 mom's verbatim VOC line quoted with its source stake lands on the mom and the mornings caused it every INSIDER intent uses obscured staging (silhouette, back, shadow, hands) or a cutaway parent named with CPA and iteration = POV only | taboo or shock persona insider face lit or in close-up 'mouth moving' in an INSIDER intent product before the what-works beat college or kid-money stakes |
| wb-02 | Can we do the Resilia masked mistress thing for Dawn? | refuses the taboo persona and says why (brand/policy fit, diff_podcast_dialogue) offers the insider-confession structure with an obscured face instead | mistress, cheating or villain persona copying Resilia's lines |
| wb-03 | Write the real-cause beat where the bus driver explains why the kid doesn't wake up. | <=4 lines Fish's root-cause line verbatim (sound doesn't reach a deep-sleeping brain) one line that clears the mom how the insider knows | lecture insider reviewing the product invented product facts |
| wb-04 | Storyboard the what-works beat with the band buzzing at 6am, the clerk narrating. | wrist down or resting, band side-on display dark buzz shown via eyes opening + motion lines insider off screen or obscured frames bright (no dark-room silhouette) | raised wrist looking at the band lit display smartwatch readable text on letters or slips |
| wb-05 | Plan the test for the whistleblower ad against our best song. | says a song parent changes two variables (POV + audio form) control = mom-narrated cut of the same story in the same style own ad set per arm in Testing read CPA and hold rate at 7 days 3 confession hooks on a shared body | reading the insider cut against the song as a POV result judging before 7 days pausing |
| wb-06 | Do the photoreal version of the nurse confession. | needs Fish's go before any spend motion proof on one 10-15 s silhouette segment first reference picked by eye (refscan needs a frontal face) ugc-omni gates G0-G4 | using blur or shadow to get past a provider's likeness filter building the full ad before the motion proof a real named nurse or hospital |
format-whistleblower
Insider confession ad, 60-180 s. A school-side insider (attendance clerk, school nurse, bus driver, truancy officer, pediatric sleep nurse) with her face hidden confesses what she sees every school morning and which parents get wrongly blamed, then tells one mom's story through to the fix.