Insider confession ad, 60-180 s. A school-side insider (attendance clerk, school nurse, bus driver, truancy officer, pediatric sleep nurse) with her face hidden confesses what she sees every school morning and which parents get wrongly blamed, then tells one mom's story through to the fix.

Lane: cartoon-h3 narrator (animated, default); photoreal execution = ugc-omni (silhouette insider frame, gates G0-G4) · not built yet: 1 (see below) · source: /Users/ayden/.openclaw/workspace/skills/format-whistleblower

Whistleblower — beat sheet + line rules

Runtime 60-180 s; Test 1 target 90-150 s (≈ 310-560 spoken words at 3.4-3.8 wps narration). Percentages are of runtime; beats are pack-line ranges, never mid-sentence. Line numbers below are for a ~120 s cut.

#	Beat	%	Lines	Speakers	Job	Line rules
1	Confession hook	0-8	1-3	INSIDER (or [Q] asks, INSIDER answers)	An against-interest admission that names the mom by a symptom	Line 1 ≤12 words, in action, no backstory. The admission is about her own system ("we write up the wrong parent"), never a sin or taboo. Role clear by line 2 (said or in `title:`). No product
2	What I see every morning	8-28	4-12	INSIDER	Prove the pattern from her side of the counter	Concrete counts/times are fine in video ("eight twenty", "third slip this month"), each traceable to VOC or the stake bank. The moms carry it: robes, car keys, apologising. Failed solutions are what the moms tell her, generic (louder alarms, phone across the room, lights on, taking the phone away), never brand names, never bed shakers
3	The wrongly-blamed parent	28-50	13-24	INSIDER (+MOM 1 line)	One mom; the blame lands on HER	One specific mom, described by what the insider saw, not a name. The cost is concrete: a letter in her name, a meeting, the CPS warning, her husband/ex using the tardies. Quote her verbatim VOC line once (in MOM's voice or quoted by the insider). Stake must be caused by the mornings
4	The real cause	50-65	25-30	INSIDER	Root cause; clear her	≤4 lines. Fish's ruled root-cause line verbatim (sound doesn't reach a deep-sleeping brain). One line that clears her ("it was never her"). One line on how she knows (the nurse told her / she sees the same kids every year / her own son). No lecture, one picture
5	What works	65-88	31-40	INSIDER (+MOM or KID 1 line)	Mechanism + product + the payoff on her	Touch gets through; silent to everyone else; keeps going until he turns it off (Fish's ruled line; "gets stronger" is a product fact, add it as its own line if needed). Product named once here. Payoff = the insider sees that mom cleared: no slip, on time, the letter stopped; optionally the kid says he set it himself
6	Offer	88-100	41-43	INSIDER (or MOM)	CTA	Product name + 60-night wake-up guarantee, spoken; the insider's closing wish to have fewer letters to sign; end card (optional, `--end-card`; off by default per Fish 10-06). No price in VO

Line rules (all beats)

One sentence per pack line, 5-14 words; interviewer [Q] lines ≤8 words, ≤2 in the whole ad.
Said-out-loud test on every line; pronoun-first; the insider talks like someone at a counter, not a press release ("I see it every day" not "Statistics indicate").
Numbers spelled with spaces for EL ("eight twenty two", "forty a day").
The insider is kind to the mom, honest about her own system, never cruel about the kid. The mom is never the butt of the joke.
The insider never reviews the product ("I love this band"). She reports what she saw change.
She is a role: no name, no real school/district/hospital, no "certified expert" credential beyond the role and years at the desk.
Every INSIDER line's intent is obscured staging or a cutaway of what she describes.

Structure example (ILLUSTRATIVE — shows the shape only, not shipping copy; real lines come from VOC and Fish's approval)

[INSIDER] "I sign the late letters at a middle school." (confession hook; silhouette at the office window)
[INSIDER] "Most of them go to the mom who tried hardest." (hook; the mom in a robe at the counter, fully lit) …
[INSIDER] "She comes in at eight twenty, still in her slippers." (what I see) …
[INSIDER] "The third letter had her name on it. Not his." (wrongly-blamed parent)
[MOM] "" (staged on the insider's back, mom's face over her shoulder) …
[INSIDER] "The school nurse told me why. Sound doesn't reach a deep-sleeping brain." (real cause)
[INSIDER] "It was never her." (clears her; hands stamping a slip, then setting the stamp down) …
[INSIDER] "She told me about a band that buzzes on his wrist." (what works; the band on the sleeping kid's wrist, wrist resting, display dark) …
[INSIDER] "Last month her name came off my list." (payoff) …
[INSIDER] "It's called Dawn. Sixty nights, or your money back." (offer)