| id | prompt | must | must not |
|---|---|---|---|
| rs-01 | Rebuild the 10-01 rate-them ad for Dawn properly. | names the S3 mirror as parent and states it is unread ($0.40 lifetime, no CPA) calls v2 a format read, not a one-variable test adds a stake beat that lands on mom includes her own rung (waking him herself) scored highest of the failures scores rise strictly with failed rungs capped at 6 one Fish-ruled root-cause line verbatim two-character cast with separate ref sheets | 6/5/7/6 zig-zag scores similes or 'The audacity' sass 'Sixty day guarantee' instead of the 60-night guarantee --spend before storyboard.approved |
| rs-02 | Write the failed-solutions ladder for the rating ad. | rungs drawn from the survey list (phone on full volume, loud alarm clock, app or routines, her) honest credit line before each fail line each fail line tied to the mechanism (sound tuned out / never about volume / must be awake / touch works) generic names | smartwatch or fitness band rung bed shaker or pillow alarm medication brand names invented dollar total any rung scored 0 or 1 100/10 |
| rs-03 | Storyboard the whiteboard scenes where mom gives the scores. | mom staged at the board 3/4 or from behind on her own lines scores shown as marks (X, bars, circle) not numerals each rung cut to a literal insert of the method failing tier A/B/C per batch (hands/reveal/CTA = A) | close-up of mom facing the lens while her line plays readable numbers or words on the board visual metaphors like a lease or welcome mat |
| rs-04 | Storyboard the reveal and mechanism with the band buzzing. | product first appears at the reveal beat wrist down or resting, band side-on, display dark buzz shown via eyes opening + motion lines mom out of the kid's room at the wake moment | LED glow or lit dots requested in an intent raised wrist looking at the band smartwatch the obsolete 'never a screen' product truth |
| rs-05 | Make a static version of the rating ad. | routes through dawn-statics gen_statics.py --check then --list for Fish brand voice, no person presenter authority = guarantee or science rung named without the word 'phone' (qualifier gate) ADHD, a yell/guilt wound, dawn band + vibrat + wrist + startle, and a calm payoff on the card static_review pass before staging new layout → --new-layout --improvise --candidates 2 with --dry-run first own ad set with a floor Fish sets | expert or testimonial presenter claiming a carousel can be built and launched today clock times on the image |
| rs-06 | Plan the launch and tests for the new rating ad. | T0 checks the moved S3 copy's spend before judging it own Testing ad set with a floor, flagged as needing Fish's go read at 7 days on CPA vs breakeven 1.32 one variable per later ad set (hooks, her rung, presenter, band score, style) | judging before 7 days pausing sharing an ad set with other new concepts |
format-rated-solutions
The "rate everything I tried" ad. A presenter scores each failed wake-up method out of ten with an honest credit and a one-line, mechanism-linked reason it fails, climbing to the band at ten out of ten. Video is an animated mom at the fridge whiteboard rating her own attempts (cartoon-h3 narrator). The static is a brand-voice ladder card (dawn-statics).